Search engine optimization (SEO) is no longer optional — it's a necessity for any business aiming to succeed online. With Odoo 18, digital marketers and business owners get access to a robust set of built-in SEO tools that simplify the optimization process. Whether you're new to Odoo or looking to make the most of its updated features, this guide will walk you through how to optimize your website using Odoo 18’s SEO tools.
Why SEO Matters in 2025
SEO drives organic traffic, helps your content reach the right audience, and improves online visibility. In today's competitive digital space, businesses must continuously fine-tune their meta tags, keywords, site structure, and content quality.
Odoo 18 offers a full-fledged SEO toolkit that rivals many standalone platforms — all while being part of your integrated ERP system.
As a Digital Marketing Company in Kolkata, we’ve seen firsthand how SEO can transform web traffic and lead generation for businesses using Odoo.
Odoo 18 SEO Tools Overview
Odoo 18's Website module has evolved with modern, user-friendly tools to ensure that websites can be easily optimized, monitored, and scaled. Here's what's new and powerful:
1. Optimize SEO Interface
Step-by-step configuration:
→ Go to Website module
→ Click on Site in the top menu
→ Select Optimize SEO
In this section, you can configure:
- Title – Add the headline that appears in search engine results
- Description – Write a concise meta description for SERPs
- Keywords – Enter SEO-relevant terms that help search engines understand your content
- Preview & Social Preview – Check how your page appears in search engines and on social media platforms
Use keywords like "Odoo SEO tools", "optimize website with Odoo", or "Odoo 18 SEO optimization" to target the right audience.
2. Keyword Management and Research
Step-by-step configuration:
→ Go to Website
→ Choose the page you want to optimize
→ Click Optimize SEO
→ Scroll to the Keywords section
From here, you can:
- Add multiple relevant keywords
- Monitor keyword density
- Stay aligned with current search trends
Pro Tip: Avoid keyword stuffing. Instead, use search intent-based phrases such as:
- How to optimize website in Odoo
- SEO settings in Odoo 18
- Odoo website optimization tools
3. Add ALT Text to Images
Step-by-step configuration:
→ Edit the webpage
→ Click on the image
→ Select Edit
→ Add a descriptive Alt Text using relevant keywords
Alt text allows search engines to understand what the image is about and improves website accessibility.
4. Social Media Integration
Step-by-step configuration:
→ Go to Website → Site → Optimize SEO
→ Scroll down to the Social Preview section
→ Upload a dedicated Social Share Image
→ Enter a Custom Title and Description
This helps ensure brand consistency and improves shareability and click-through rates across social platforms.
5. Page Properties Configuration
Step-by-step configuration:
→ Go to Website → Site → Page Properties
You'll find two tabs:
Name Tab:
→ Set the Page Name
→ Customize the URL
Publish Tab:
→ Choose whether to Show in Top Menu
→ Enable or disable Indexed
→ Set the Publishing Date
→ Define if the page is a Homepage or set Visibility controls
These settings help search engines understand and display your page correctly.
6. Link Tracker (Campaign Link Creation)
Step-by-step configuration:
→ Navigate to Website → Site → Link Tracker
→ Click Create or Add New Link
Fill in the following:
- URL – Enter the destination link you want to track
- Campaign – Name your campaign
- Medium – Specify the type (e.g., organic, email, social)
- Source – Choose the platform (e.g., Google, Facebook, newsletter)
This feature is useful for tracking campaign effectiveness across multiple sources.
7. HTML/CSS Editor for Technical SEO
Step-by-step configuration:
→ Open the Website Page Editor
→ Click on the </> HTML icon in any content block
→ Add schema markup, meta tags, or structured data
→ Customize CSS if needed
Ideal for developers or SEO specialists needing precise control over technical elements.
8. SEO Configuration Settings (Site-Wide)
Step-by-step configuration:
→ Go to Website → Configuration → Settings
→ Scroll to the SEO section
You’ll find options to configure:
- Google Analytics – Add your tracking ID
- Plausible Analytics – Use a privacy-focused tracking tool
- Address Autocomplete – Enable Google Places integration
- Sitemap Generator – Automatically index new or updated content
- robots.txt Management – Control which pages search engines can crawl
- Google Search Console Integration – Connect and verify your website
These site-wide tools make Odoo 18 a complete SEO and digital marketing suite.
Why Choose Primacy Infotech?
At Primacy Infotech, we go beyond just building your website—we ensure it ranks, performs, and converts. As an experienced Odoo Implementation Company in Kolkata, we offer:
- Complete SEO optimization services in Odoo
- Odoo Integration Services
- Seamless Custom Odoo Development
- Reliable Odoo Support Services
Let us help you unlock your site’s true potential.
Conclusion
Optimizing your website with Odoo 18 SEO tools is not only doable—it’s smart. You can manage everything in one place without needing expensive add-ons or complicated setups.
Take control of your digital presence with SEO-friendly tools built right into Odoo.
Book a Free Website SEO Audit Today
Let Primacy Infotech audit your website and show you how to boost visibility using Odoo 18.
Book a Free Consultation with Primacy Infotech today!
📞 Call: +919088015866 / +919088015865 | 📧 Email: info@primacyinfotech.com | 🌐 Visit: www.primacyinfotech.com