Content Writer and Creator

Job Description: Content Writer and Creator

Position: Content Writer and Creator

Location: Kolkata

Experience: 2-5 years

Industry: IT and EdTech

About Us:

Primacy Infotech Pvt. Ltd. is a leading IT company specializing in cloud-based enterprise solutions and Odoo ERP implementation. Since 2015, we have been providing cutting-edge solutions such as School Management Systems, Travel Portals, E-commerce Apps, CRM, ERP, and more to enterprises, MSMEs, and startups globally.

Additionally, Primacy Academy, a unit of Primacy Infotech, focuses on delivering industry-relevant courses in Digital Marketing, UI/UX Design, Data Analytics, and more, with a 99% placement guarantee.

We are now looking for a Content Writer and Creator to drive our branding, marketing, and promotional initiatives across platforms with a focus on video optimization and video marketing strategies to further expand our global footprint.

Key Responsibilities (KRA):

1. Branding and Awareness:

• Develop content strategies to establish Primacy Infotech as a trusted Odoo ERP Partner and Primacy Academy as a top-tier EdTech institution.
• Create consistent, high-quality content that aligns with the company’s branding goals and showcases our products and services.

2. Video Content Creation and Optimization:

• Create and optimize videos for YouTube, social media platforms, and the website, showcasing products, services, client success stories, and tutorials.
• Develop engaging video scripts and work with the multimedia team for production and editing.
• Ensure videos are SEO-friendly, with optimized titles, tags, thumbnails, and descriptions to drive organic traffic.

3. Content Creation:

• Write blogs, whitepapers, case studies, and social media posts promoting Primacy Infotech and its products like PI BioSync, PI TaskWatch, PI FlowSync, and more.
• Develop promotional content for Primacy Academy courses, events, and webinars.
• Create ad copy, email campaigns, and marketing collateral to support sales and lead-generation efforts.

4. Video Marketing and Campaigns:

• Strategize and execute video marketing campaigns to highlight Odoo ERP implementations, customer testimonials, and student success stories.
• Track video performance metrics (views, engagement, conversions) and optimize content to improve results.

5. Social Media and Digital Promotion:

• Plan and execute social media campaigns focusing on brand growth and lead generation.
• Leverage tools like Google Analytics, SEMrush, and YouTube Studio to monitor content performance and implement improvements.

6. Collaboration and Research:

• Work closely with the marketing, sales, and technical teams to align content with business goals.
• Conduct research on industry trends, audience preferences, and competitor strategies to refine content plans.

Key Performance Indicators (KPI):

Video Optimization and Marketing KPIs:

1. Video Performance:
   • Achieve [X]% increase in video views, engagement, and watch time.
   • Drive [X]% growth in YouTube channel subscribers and social media video reach.
2. Conversion Rates:
   • Increase leads generated from video campaigns by [X]%.

General KPIs:

1. Content Engagement:
   • Boost website traffic by [X]% through blog and content promotions.
   • Increase social media engagement (likes, shares, comments) by [X]%.
2. Brand Visibility:
   • Achieve [X]% growth in brand mentions and reach within targeted markets.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content writing, copywriting, and video marketing.
• Strong knowledge of SEO, keyword research, and content optimization.
• Hands-on experience with tools like YouTube Studio, Canva, Google Analytics, and CMS platforms.
• Ability to craft engaging video scripts and collaborate with production teams.
• Strong understanding of the Odoo ERP ecosystem and EdTech market is a plus.

Why Join Us?

• Be a part of an innovative team shaping the future of IT solutions and EdTech.
• Work on impactful projects that reach a global audience.
• Opportunities for professional development and creative growth.