Digital Marketing Manager

Company Information

Primacy Infotech Pvt Ltd is a leading provider of cloud-based enterprise solutions, specializing in Odoo ERP development, mobile app development, and innovative software solutions. Established in 2015, we empower businesses globally with a diverse portfolio of services, including ERP systems, CRM, LMS portals, E-commerce apps, and more.

Our mission is encapsulated in our tagline, "Innovation in Every Step," and our solutions drive efficiency and growth for startups, MSMEs, and enterprises in India and abroad. Primacy Academy, a division of Primacy Infotech, offers courses in Advanced Digital Marketing, UI/UX Design, Data Analytics, and more, with a 99% placement guarantee.

Job Summary

We are seeking a highly skilled and motivated Digital Marketing Manager to spearhead our digital marketing efforts. The ideal candidate will craft and implement innovative marketing strategies, driving lead generation, brand visibility, and customer engagement. This role requires a dynamic individual capable of managing a talented team, analyzing campaign performance, and aligning marketing initiatives with the company’s objectives.

The Digital Marketing Manager will play a pivotal role in promoting our Odoo ERP solutions, mobile app development services, and Primacy Academy courses to domestic and international markets.

Key Responsibilities

1. Digital Strategy Development & Implementation:
   • Develop and execute comprehensive digital marketing strategies aligned with Primacy Infotech’s business goals.
   • Focus on growing key verticals such as Odoo ERP, mobile app development, and Primacy Academy.
2. Campaign Management:
   • Plan and execute multi-channel campaigns across SEO, SEM, social media, email marketing, and paid advertising.
   • Design targeted campaigns to generate high-quality leads and conversions for our services.
3. Content Strategy & Creation:
   • Oversee and approve content for websites, blogs, social media, webinars, and email marketing campaigns.
   • Ensure consistent messaging that highlights our unique offerings, including Primacy Academy and Odoo ERP solutions.
4. Performance Analytics:
   • Monitor, analyze, and report on campaign performance using tools like Google Analytics and SEMrush.
   • Optimize campaigns based on performance metrics to improve ROI.
5. Team Collaboration & Management:
   • Lead and mentor a team of digital marketers, designers, and content creators.
   • Collaborate with sales, design, and product teams to align marketing efforts.
6. Social Media & Online Presence:
   • Manage and enhance the company’s presence on LinkedIn, Facebook, Instagram, Twitter, and other platforms.
   • Implement strategies to boost engagement and followers on all digital channels.
7. Lead Generation & Conversion:
   • Develop and manage lead-generation strategies for Odoo ERP sales, mobile app development, and other services.
   • Work closely with the sales team to convert leads into customers.
8. Market Trends & Innovation:
   • Stay updated on digital marketing trends, tools, and emerging technologies.
   • Experiment with new tools and methods to enhance marketing outcomes.

Key Performance Indicators (KPIs)

• Increase in website traffic and lead generation.
• Higher conversion rates from digital campaigns.
• Improved ROI on marketing efforts.
• Growth in social media engagement and followers.
• Improved rankings for target keywords.
• Successful execution of campaigns promoting Primacy Academy and Odoo ERP solutions.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a Digital Marketing Manager or similar role (3–5 years).
• Expertise in SEO, PPC, social media, email marketing, and content strategy.
• Proficiency in marketing tools like Google Analytics, SEMrush, HubSpot, Google Ads, etc.
• Strong analytical, communication, and team management skills.
• Creative thinker with a results-oriented mindset.

Why Join Us?

Primacy Infotech offers a dynamic work environment where your contributions make a tangible impact. Join us to lead innovative projects, expand your expertise, and contribute to cutting-edge solutions like Odoo ERP implementation, Primacy Academy’s placement-driven courses, and mobile app development for global clients.