Digital Marketing Executive

Company Information

Primacy Infotech Pvt Ltd is a leading provider of cloud-based enterprise solutions, specializing in Odoo ERP development, mobile app development, and innovative software solutions. Established in 2015, we empower businesses globally with a diverse portfolio of services, including ERP systems, CRM, LMS portals, E-commerce apps, and more.

Our mission is encapsulated in our tagline, "Innovation in Every Step," and our solutions drive efficiency and growth for startups, MSMEs, and enterprises in India and abroad. Primacy Academy, a division of Primacy Infotech, offers courses in Advanced Digital Marketing, UI/UX Design, Data Analytics, and more, with a 99% placement guarantee.

Job Title: Digital Marketing Executive (SMO & Video Optimization/Marketing)

Job Overview

The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing strategies with a special focus on Social Media Optimization (SMO) and Video Optimization & Marketing. This role involves developing comprehensive plans, managing daily/weekly/monthly tasks, and analyzing performance metrics to ensure growth in brand visibility, engagement, and lead generation.

Key Responsibilities

One-Time Tasks

1. Digital Marketing Strategy Setup
   • Develop a comprehensive digital marketing plan spanning SEO, SMO, video marketing, and paid campaigns.
   • Identify target audiences, suitable platforms, and performance metrics specifically for SMO and video marketing.
   • Set up analytics and tracking tools (e.g., Google Analytics, YouTube Studio) to capture essential performance data.
2. Social Media Profile Optimization
   • Create and/or optimize company profiles on relevant social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
   • Ensure brand consistency across all channels (logos, banners, messaging).
3. Video Marketing Framework Setup
   • Establish a framework for video creation (scripts, thumbnails, SEO-friendly titles, descriptions).
   • Generate a list of video topics that align with audience interests and business objectives.

Daily Tasks

1. Social Media Content Posting and Engagement (SMO)
   • Post engaging content (images, videos, infographics) according to the content calendar.
   • Respond to comments, messages, and queries in a timely manner to foster community engagement.
2. Video Optimization
   • Publish and optimize videos on YouTube and other platforms (tagging, keyword integration, thumbnails, end screens).
   • Ensure each video is SEO-friendly and resonates with the identified target audience.
3. Performance Monitoring
   • Track SMO and video performance metrics (reach, views, CTR, engagement).
   • Identify areas for immediate improvement and make necessary adjustments.

Weekly Tasks

1. SMO Campaign Planning and Execution
   • Develop and launch targeted SMO campaigns to increase followers, boost engagement, and drive website traffic.
   • Utilize trending hashtags, reels, and stories to maximize visibility.
2. Video Content Production and Distribution
   • Collaborate with content/design teams to produce engaging videos for social media, YouTube, and the website.
   • Distribute videos across all relevant platforms and, if necessary, execute paid promotions.
3. Competitor Analysis
   • Examine competitors’ social media and video marketing strategies to identify any gaps or opportunities.
4. Reporting and Team Collaboration
   • Prepare weekly reports focusing on SMO and video marketing performance, highlighting successes and areas for improvement.
   • Communicate insights to relevant stakeholders to refine ongoing strategies.

Monthly Tasks

1. Comprehensive SMO and Video Campaign Analysis
   • Conduct an in-depth review of SMO and video marketing initiatives.
   • Analyze audience retention, video views, CTR, and ROI to identify top-performing tactics.
2. SEO and SMO Integration
   • Coordinate SMO strategies with overarching SEO goals by incorporating relevant keywords and backlinks.
3. Content Calendar Review and Update
   • Revise the content calendar based on insights gained from SMO and video performance.
   • Plan new trends, formats, and campaigns for the upcoming month.
4. Team Training and Knowledge Sharing
   • Stay informed about the latest SMO and video marketing tools and best practices.
   • Conduct knowledge-sharing sessions for the broader marketing or cross-functional teams.

Qualifications & Skills

• Educational Background: Bachelor’s degree in Marketing, Communications, or related field.
• Experience: Proven track record in digital marketing, SMO, and video marketing (portfolio or case studies desirable).
• Technical Skills: Proficiency in social media platforms, YouTube Studio, Google Analytics, basic SEO tools.
• Analytical Skills: Ability to interpret data and metrics, translating them into actionable insights.
• Communication & Collaboration: Strong writing and interpersonal skills; capacity to lead cross-functional teams.
• Adaptability: Agility in learning and implementing emerging social media and video marketing trends.

What Success Looks Like

A Digital Marketing Executive who can balance creativity with data-driven decision-making, consistently deliver quality outcomes, and effectively collaborate with cross-functional teams will thrive in this role.