Digital Marketing Executive

Job Title:

Digital Marketing Executive (SMO & Video Optimization/Marketing)

Location: Kolkata, India

Employment Type: Full-time

Experience Required: 1–3 Years (preferred)

Reports To: Digital Marketing Manager / Head of Marketing

Job Summary:

We are seeking a dynamic Digital Marketing Executive to lead and execute strategies focused on Social Media Optimization (SMO) and Video Marketing & Optimization. The ideal candidate will drive online visibility, audience engagement, and lead generation by executing day-to-day digital activities and aligning them with broader brand objectives.

Key Responsibilities:

One-Time Setup Tasks:

1. Digital Marketing Strategy Setup:

• Design a complete digital marketing strategy with focus on SMO, video marketing, SEO, and paid media.
• Identify platform-specific goals, audience segments, and success metrics.
• Set up and configure performance tracking tools such as Google Analytics, YouTube Studio, etc.

2. Social Media Profile Optimization:

• Create and optimize brand presence on Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.
• Ensure consistency in branding (logos, cover banners, tone of voice).

3. Video Marketing Framework:

• Develop a system for video production including scripting, titling, thumbnails, and publishing workflows.
• Curate a content bank of video topics relevant to target audiences and business services.

Daily Responsibilities:

1. SMO Content & Engagement:

• Publish scheduled content (reels, carousels, videos, infographics).
• Engage with followers through comments, messages, and community activities.

2. Video Optimization:

• Upload and optimize YouTube videos using SEO-friendly metadata (tags, keywords, titles, thumbnails).
• Ensure audience relevance and alignment with ongoing campaigns.

3. Performance Monitoring:

• Monitor and report KPIs including reach, engagement rate, video views, CTR, and conversions.
• Recommend and implement daily/weekly adjustments to boost performance.

Weekly Responsibilities:

1. SMO Campaign Planning:

• Run targeted campaigns to grow followers, engagement, and traffic to the website.
• Utilize platform features such as trending hashtags, stories, and reels.

2. Video Production & Distribution:

• Work with design/content teams to produce and distribute impactful video content.
• Manage publishing across platforms; run paid boosts if needed.

3. Competitor Benchmarking:

• Analyze competitors’ SMO and video performance to uncover strategic gaps and opportunities.

4. Reporting & Internal Collaboration:

• Share weekly performance dashboards with stakeholders.
• Suggest optimizations based on real-time insights and market trends.

Monthly Responsibilities:

1. Campaign Performance Review:

• Conduct detailed performance audits for both SMO and video marketing activities.
• Identify winning content formats and campaigns with the best ROI.

2. SMO–SEO Synergy:

• Collaborate with SEO teams to align keywords and backlinks across content strategies.

3. Content Calendar Management:

• Refresh the editorial calendar to incorporate emerging trends and audience feedback.

4. Training & Development:

• Stay updated with latest social and video marketing innovations.
• Share learnings via internal training and upskilling sessions.

Qualifications & Skills:

• Education: Bachelor's degree in Marketing, Mass Communication, or a related field.
• Experience: 1–3 years in digital marketing with proven expertise in SMO and video content optimization.
• Tools Proficiency: Google Analytics, Meta Business Suite, YouTube Studio, Canva, Buffer/Hootsuite, etc.
• Technical Know-how: Understanding of video SEO, social media algorithms, and analytics reporting.
• Soft Skills: Strong communication, creativity, attention to detail, and collaboration abilities.
• Adaptability: Passionate about digital trends and quick to implement new ideas and tools.

Success Indicators:

A successful Digital Marketing Executive at Primacy Infotech will:

• Consistently deliver high-performing social and video campaigns.
• Grow social media engagement and subscribers through creative and strategic execution.
• Translate data into actionable marketing insights.
• Foster collaboration across teams and uphold brand identity across platforms.

How to Apply:

Send your CV, portfolio (if available), and a brief cover letter to hr@primacyinfotech.com with the subject line: Application – Digital Marketing Executive (SMO & Video)